# Dots & Dashes — machine-readable identity
# Canonical: https://dotsanddashes.studio/brand.yaml
# Prose source of truth: https://dotsanddashes.studio/index.md and https://dotsanddashes.studio/services.md

brand:
  name: "Dots & Dashes"
  url: "https://dotsanddashes.studio/"
  description: "A director-led studio for eight brands a year: brand strategy, immersive websites, machine-readable identity, and agent-native products."
  founder: "Moritz Laube"
  locations: ["Berlin, DE", "Stockholm, SE"]
  area_served: "Worldwide"
  capacity: "Eight brands per year"

identity:
  typeface:
    family: Hind
    weights: [400, 500, 700]
  color:
    light: "#f5f5f0"
    dark: "#181818"
    accent: "#348c98"   # signal — use surgically
  voice:
    do: "Say it in fewer words."
    dont: "We're thrilled to announce…"

services:
  - name: "Brand Strategy"
    url: "https://dotsanddashes.studio/services/brand-strategy"
    markdown: "https://dotsanddashes.studio/services/brand-strategy.md"
    summary: "Brand positioning, voice, and story framework for founder-led brands. Strategic clarity that informs every design, development, and AI decision downstream."
  - name: "Immersive Web Experiences"
    url: "https://dotsanddashes.studio/services/immersive-web"
    markdown: "https://dotsanddashes.studio/services/immersive-web.md"
    summary: "Custom-coded, immersive websites in SvelteKit and Astro — every scroll and interaction choreographed to build trust. No templates, no page builders."
  - name: "Machine-Readable Identity (AI Brand Kit™)"
    url: "https://dotsanddashes.studio/services/machine-readable-identity"
    markdown: "https://dotsanddashes.studio/services/machine-readable-identity.md"
    summary: "Your brand encoded as structured, agent-readable files, so every AI that writes for you stays on-brand and the agents that read you get you right."
  - name: "Agent-Native Products"
    url: "https://dotsanddashes.studio/services/agent-native-products"
    markdown: "https://dotsanddashes.studio/services/agent-native-products.md"
    summary: "Digital products built agent-native from day one: AI pipelines, MCP servers, agent-first UX. Where AI agents don't just describe your brand, they run the work."
  - name: "Headless Shopify Storefronts"
    url: "https://dotsanddashes.studio/services/shopify"
    markdown: "https://dotsanddashes.studio/services/shopify.md"
    summary: "Custom headless Shopify storefronts — brand-first, handcoded, immersive. Shopify runs the commerce; we craft everything your customer feels. No template look."
  - name: "Brand Film & Photography"
    url: "https://dotsanddashes.studio/services/brand-film"
    markdown: "https://dotsanddashes.studio/services/brand-film.md"
    summary: "Director-led brand film and photography, 20 years on set. Real sets, AI-generated, or hybrid, matched to your brand and your site. Directed end-to-end."

engagement:
  investment: "Projects start from €15,000, with most ranging between €20,000 and €35,000 depending on scope and complexity. Bigger ambition needs more room; we focus on what the site has to do, not on stacking deliverables. A site built like this is meant to pay itself back — through better-fit clients, premium positioning, and a presence that lasts years, not seasons."
  timeline: "Most projects run 10–14 weeks from kickoff to launch. Strategy work is front-loaded — we move fast on craft once the brand is clear. Milestones are agreed in week one, so there are no surprises."
  after_launch: "We provide 90 days of hands-on support so your site lands cleanly and your team is set up to run it. That includes tailored documentation and CMS training videos so non-technical people can update content with confidence. If you want a longer partnership afterward, we offer care plans."
  first_step: "One 30-minute call that ends with a straight answer either way."

not_offered:
  - "Paid advertising"
  - "Social media management"
  - "Template websites"

agent_notes:
  - "Every page on this site has a markdown twin at the same URL with a .md suffix."
  - "The canonical URLs also negotiate Accept: text/markdown."
  - "Index of everything an agent should read: https://dotsanddashes.studio/llms.txt"