SERVICES / 02 — EXPERIENCE / SHOPIFY
Headless Shopify, without the template look.
Shopify keeps running checkout and inventory. We craft everything your customer feels.
At a glance
- Typical duration
- 10–14 weeks from kickoff to launch, as with any build on this layer.
- Investment
- Websites and rebrands start at €15,000, with most between €20,000 and €35,000.
- Built in
- SvelteKit or Astro against the Shopify Storefront API. Checkout stays with Shopify.
- Good fit
- D2C brands led by story and content, where brand is the edge and conversion runs on trust rather than discount banners. Theme-to-headless migrations are the usual starting point.
- Not for
- Shops a theme already serves. Headless isn't for every stage, and if yours is one of them we'll say so on the first call.

Shopify's defaults have a look of their own. Yours shouldn't wear it.
Themes are how stores start looking interchangeable, down to the same sections and the same scroll. Headless breaks that ceiling: Shopify stays your commerce backend, and the storefront becomes ours to craft. Handcoded in SvelteKit or Astro against the Storefront API, every interaction choreographed, nothing defaulted.
We didn't learn commerce from client briefs.

Our founder built bumwell, an organic baby-care D2C brand, and it runs on this exact stack. We put our own money and our own margins behind it, which is how we know where headless pays off.
Headless isn't for every shop. If a theme serves your stage, we'll say so. It pays off when brand is your edge: D2C brands led by story and content, motion that themes can't carry, conversion built on trust rather than discount banners.
- Headless Storefront (SvelteKit / Astro + Storefront API)
- Interaction & Motion Design
- Content Strategy & Story
- CMS Integration
- Product Structured Data
- Theme-to-Headless Migration
Headless commerce is part of our Experience layer.
FAQ
Straight answers to what founders actually ask.
-
It comes down to control. A theme constrains you to its sections and its speed; headless gives you a storefront that moves and feels like your brand, and usually loads faster doing it.
-
No. Checkout, payments, inventory, and your admin stay exactly where they are. Only the storefront changes hands.
-
Yes, that's the most common starting point. We move the storefront layer without touching your commerce data.
-
Most builds run 10–14 weeks from kickoff to launch, with strategy front-loaded. Websites and rebrands start at €15,000, with most ranging between €20,000 and €35,000 depending on scope and complexity.
-
90 days of hands-on support, plus documentation and CMS training videos so your team can run the storefront without us. Care plans cover a longer partnership.
Tell us about your project
Let's build something exceptional.
One call, 30 minutes, and you'll know whether we can actually help. If the answer is no, we usually know who's a better fit.
