SERVICES / 03 — INFRASTRUCTURE
The AI Brand Kit™: your brand, machine-readable.
Positioning, voice, and guardrails encoded as structured files, so every AI that works with your brand gets it right.
At a glance
- Built in
- Plain structured text — YAML and Markdown. Loads into any model or agent, no vendor lock-in.
- Good fit
- Brands whose foundation is already solid and who now run AI across content, sales, or support, and want it all speaking from one source instead of drifting to the median.
- Not for
- Search visibility. We work on the identity layer, not the visibility layer — better agent-readability is a side effect, never the deliverable.
- Proof
- Our own kit, published
The Format
A PDF brand book can't be loaded by an agent. So your identity becomes structured, machine-readable files. A living system any AI can parse and apply.
Brand Positioning (YAML)
Voice & Tone System (Markdown)
Your Agents, Your Brand
Every AI your team runs for content, marketing, sales, and support works from the same brand truth. Consistent voice and accurate positioning, at volume.
Terminology & Guardrails
Audience Personas
Their Agents, Your Brand
AI agents now research and speak about brands on a buyer's behalf. The question isn't whether you're read. It's whether you're read right.
Retrieval Rules
Structured Data & Agent-Readability
Typeface
Aa
Hind — 400 · 500 · 700
Color
- #f5f5f0 Off-white
- #181818 Ink
- #348c98 Signal
Voice
Do: “Say it in fewer words.”
Don’t: “We’re thrilled to announce…”
identity:
typeface:
family: Hind
weights: [400, 500, 700]
color:
light: "#f5f5f0"
dark: "#181818"
accent: "#348c98" # signal — use surgically
voice:
do: "Say it in fewer words."
dont: "We're thrilled to announce…"Agent-native is early. We build openly, and share what we learn.
What we promise is firmer: your brand, structured once and consistent everywhere it's read. The same files this site, our proposals, and our agents all speak from.
FAQ
Straight answers to what founders actually ask.
-
No. We work on the identity layer, not the visibility layer. We make sure that wherever your brand is read, it's represented accurately. Better agent-readability is a welcome side effect, not the point.
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All of them. The kit is plain, structured text. It loads into ChatGPT, Claude, your in-house agents, or whatever comes next. No vendor lock-in.
-
No. The kit stands alone. It pairs naturally with an immersive-web engagement, but plenty of brands start here.
-
Yes. We build it inside a full engagement, or as a standalone sprint if your brand foundation is already solid and you just need the machine-readable layer. Either way it is yours to own — a repo, not a login.
-
We scope it per brand, because the work depends on how much of your positioning and voice already exists in a usable form. Inside a full engagement it is part of the project; standalone, we name a fixed price after the first call. Studio projects overall start at €15,000.
Tell us about your project
Let's build something exceptional.
One call, 30 minutes, and you'll know whether we can actually help. If the answer is no, we usually know who's a better fit.
